Alana Goodman and Adam Kredo
Ben & Jerry’s brought in vocal Israel critic and anti-Zionist author Peter Beinart to talk to its store owners about Israel’s “illegal occupation” earlier this week, after franchisees raised concerns about the company’s boycott of the Jewish state, the Washington Free Beacon has learned.
On the conference call with Ben & Jerry’s franchisees and store managers, Beinart argued that Israel is illegally occupying territory that it seized from Jordan in an offensive war in 1967 and claimed that the Jewish state sends soldiers into Palestinian villages to abduct minors, according to a source familiar with the content of the call.
The company’s decision to invite Beinart—an advocate for the Israel boycott movement who has called for the abolition of the Jewish state—to address insider objections indicates that it is doubling down on its criticism of Israel in the face of internal and external fallout. Thirty Ben & Jerry’s franchise store owners recently sent a letter to the company, which is owned by Unilever, asking it to “re-examine and withdraw” its boycott decision. Unilever has responded with reassurances that the company remains committed to doing business in the Jewish state even as its subsidiary continues its boycott.